I purchased this Saturday to wear with a new black dress I bought so I decided to do a review on it. I have the color "Ravishing Rouge". I do like it, but I did find it to feel rather drying on my lips so I needed to apply a lip balm under it (which I typically do with all my lipsticks because I find they go on smoother) as well as a moisturizing lip gloss over top, with the gloss it felt much better on my lips. It claims it can lasts 14hr's, I don't believe this. I put it on before leaving for church Sunday morning and after coming home and eating and drinking soda at lunch it had all but disappeared. So maybe if you don't eat or drink anything it would last that long but not if you eat and drink things. One thing I do quite like that I wasn't expecting is that this particular color smells like cherry. It doesn't make any claims to that so that was quite a nice surprise. Here is a swatch of the color, it isn't quite this bright ...