I bought this last week the same time I bought the Maybelline 14hr  lipstick I reviewed last week(which you can find here .),  but I hadn't had a chance to test it till yesterday. The packaging looks like a lipstick but once you take it out it has a little applicator to apply it. It's also quite durable. As you can see below, it has nice color pay off if you use two to three swipes. I quite like the color of this, but I don't really think I'll be repurchasing it. Although it has good color payoff in the first hour or two after around 3 or 4 hours it wears almost completely off. And all I was doing was sitting in church, so I wasn't even eating or drinking anything to cause this. It also has a really unpleasant chemically kinda scent to it and a bad taste at first, but they do wear off. So for those reasons that's why I'm unlikely to repurchase it.