Hey guys!! So this was definatly an impulse buy for me, I was in CVS with my husband and the color on the box caught my eye. I have only ever tried one other permanant hair dye and that one really didn't take in my hair. For starters, this was super easy to use and not super messy. It for sure had a very strong chemical smell but I am assuming that is normal? This is nice because you get everything you need in the same box and the instructions are pretty clear. It also only takes about 30 minutes once you apply it so it isn't a super long process.  Now I will say with all that being said I was slightly dissapointed with the results. I was expecting the red on the diagram between light brown and medium brown and I really don't feel like it was true to color. It did make my hair more red but it just wasn't as red as I wanted or was expecting based on the box. I think meybe the issue is that the color I want would require bleach but I was really hoping this would atleast m...